July 15, 2024
Claudia Sheinbaum and Marcelo Ebrard in movies of their youth, broadcast on their social networks.COURTESY

The candidates for the inner election of Morena have given a brand new twist to the marketing campaign and have delved into their private information to speak about their previous. To clarify who they’re and the place they’re headed. With a month to go earlier than the results of the presidential candidacy of Morena, the celebration of Andres Manuel Lopez Obrador, is understood, the leaders have dusted off pictures and outdated pictures the place they’re noticed in numerous aspects of their lives.

The second has coincided with the premiere of the movie The Means of Mexico, which shares a title with the e-book that the previous chancellor wrote. Within the half-hour manufacturing, Ebrard tells within the first one who he’s, what his trajectory has been within the final 25 years and what his goals are if he turns into president. For her half, Claudia Sheinbaum has opted to speak about the correct to tradition with some pictures wherein she seems as a baby, in 1972, along with a musical group the place she performs the charango. The group, which additionally included her brother, was known as Pilcuitcatl, translated as The youngsters of which they sing. Within the video, narrated by herself, she displays on artwork and tradition, in addition to taking the chance to spotlight her self-discipline and perseverance as qualities that she continues to keep up now as a politician. “Music reveals that concord and teamwork go hand in hand,” says the applicant.

Within the different pictures, Ebrard may be seen as a scholar and later in his place as Secretary of Safety within the capital (2002 to 2004), Head of Authorities of the Federal District (2006 to 2012) and Secretary of International Relations (2018 to 2023). “My ambition is for Mexico to succeed in its full potential,” says the applicant. Within the movie, Ebrard emphasizes that the nation has an incredible alternative to scale back poverty, cut back inequalities and develop. For this, he assures that he’ll be capable of take the Fourth Transformation to its consolidation stage. “I’ve been a nonconformist since I used to be little,” he’s heard saying. “I’ve been affected person, I’ve identified success, but in addition failures and persecutions”, in a transparent nod to the truth that he has at all times been near the determine of President Lopez Obrador for 25 years. Time journey advances and the previous overseas minister breastfeeds his biggest diplomatic effort, the acquisition of vaccines overseas and the signing of the Free Commerce Settlement (TMEC) with the USA and Canada.

Marcelo Ebrard in a screenshot of the movie broadcast on his networks.

Proposals that share a number of factors in widespread and that has additionally been noticed within the combat towards gender inequality. This weekend was the time to clarify his proposals to persuade the feminine vote. In the meantime, Sheinbaum defended the arrest of the Morelos prosecutor, Uriel Carmona, for potential crimes of obstruction of justice within the homicide of Maria Fernanda Lopez. Ebrard, for his half, introduced in an meeting with heads of household and ladies near his marketing campaign the “purple passport”, his proposal to advertise equality and win assist amongst ladies.

The previous secretary has assured on a number of events that the subsequent stage for the nation’s improvement is to assist ladies, cut back the wage hole and finish gender inequality. That is additionally talked about within the movie. House wherein he additionally takes the chance to speak concerning the approval of the interruption of being pregnant within the capital when he was head of presidency and gay marriage. Claudia Sheinbaum has made her efforts to get nearer to the voters and present herself because the candidate closest to ladies. The applicant turned the case towards prosecutor Carmona right into a flag towards sexist violence in her marketing campaign. “That by no means once more will somebody who dedicates himself to the administration of justice cowl up a femicide,” she mentioned.

Claudia Sheinbaum in her childhood.
Claudia Sheinbaum in her childhood.

Arrived on the center of the inner marketing campaign, the so-called corcholatas have determined to attraction to the emotion of their voters with grandiose and lofty messages. “Artwork and keenness are forces that remodel the world,” says Claudia Sheinbaum. “I’m a born nationalist, a Democrat who believes that politics is the trail to profound change,” says Ebrard. The pictures present two shut and dedicated individuals who have seen their needs, hopes and desires fulfilled all through their lives and who hope to be reciprocated by the Morena militancy on September 6.