The profile of podcast creators in Spain is consolidated amongst males, with a 58 % male podcasterswhich even have between 35 and 54 years and, in 80.98 % of the circumstances, they’ve a job.
This has been mirrored within the knowledge collected within the first ‘Annual report on the state of the creation of podcasts in Spanish’developed by the podcast and radio platform in Spanish iVoox, by way of surveys of round 600 podcasters, knowledge from the platform and a world evaluation of trade developments.
On the whole, as iVoox factors out within the report, there was a necessary progress of the podcast trade in Spanish which, in 2010, solely had “a bit extra” than 300 podcasts. Nevertheless, this determine has now risen to shut to 500,000 podcasts in Spanish.
Framed on this progress development of the podcast sector in Spanish, the profile of the podcaster has outlined as principally male with 58 % creators males. Additionally, most podcasters are among the many 35 and 54 years (63.69 %) and have a job along with being a podcaster (80.98 %). Following this line, the 42.42 % of podcasters have college research.
In addition to, the most podcasts in Spanish are revealed from Spain, in 68.18 % of the circumstances. On this sense, Madrid it’s the group that hosts essentially the most podcasters with 25.49 %; Catalonia it’s positioned in second place with 18.14 %; and Andalusia is in third place with 14.95 %.
Among the many fundamental targets of podcasters, the bulk (58.69 %) defend that their motivation is discuss subjects which might be of curiosity to you as a ‘passion’. Nevertheless, virtually 31 % of these surveyed affirm that they aspire to show podcasts into their medium of labor.
WHAT DO LISTENERS LISTEN TO?
As for essentially the most profitable genres amongst podcasts, the leisure It’s the content material that listeners devour essentially the most. The themes of cinema, artwork and literature They’re those that get essentially the most followers. Equally, subjects similar to ‘true crime’, content material aimed toward youngsters and Technology Z, a podcast on psychological well being or different extra social points.
As well as, a part of the success of podcasts is the format with which the creators attain the listeners. So, the A lot of the packages (58.52 %) are conversational. Then, the narratives (27.37 %) and fictions (7.75 %) stand out.
Likewise, different codecs are starting to face out, similar to quick podcaststhe day by day podcasts to disseminate present content material or, even, the videopodcast. In actual fact, 24.89 % of recent creators plan to include it into their content material technique. This choice is being strengthened by the function of social networks like TikTok or Instagram with its ‘Reels’ format, the place podcasters share choose snippets from their reveals.
One other format that’s gaining significance are podcasts with the general public, an choice favored by 23.75 % of creators.
MONETIZATION
As for monetization, increasingly creators are selecting to make their content material a supply of revenue, in response to knowledge collected by iVoox. Particular, 18.37 % of podcasters already monetize their content material by way of a number of income streams. On this regard, listeners are additionally more and more conscious and keen to pay for content material in podcast format.
He 35 % of creators favor monetization by way of direct help from listeners; 20.30 % favor monetization by way of subscription; 14.28 % use ‘branded content material’; and different strategies similar to affiliation and dynamic promoting are additionally used.
